Businesses often need to diversify into other methods of advertisement as the existing ones are becoming saturated with competing advertisements from rival companies. They need something that will prove to be beneficial to the cause of promotion. At the same time, the costs associated with the project should remain low. Your business can opt for the lesser used forms of advertisement which may make a stronger resonance with your consumers.
Cheap hang tags marketing projects are just some of the many advertising practices that are overlooked by most companies, including the larger ones. Hang tags are generally supplied with textile products so that people can learn how to take appropriate care of them. However, there is no reason why these hang tags cannot be used for something more.
Hang Tags Can Be Quite Helpful For Small Businesses
Products are generally kept in attractive packages to entice customers. However, small businesses rarely have the resources to use in making good packages. They can, instead, invest in hang tags. These small pieces of paper will be quite economical to produce in large quantities. At the same time, they can be made quite appealing with graphics and colors. This will remove the need for beautiful packaging as customers will be attracted by the hang tags.
Hang Tags Offer Versatility
Hang tags can be used not just in clothing goods but almost anywhere. Plastic bags can have little tags hanging at the end to make them more interesting. In fact, almost all types of bags can have these hang tags attached to them. A nice hang tag can easily transform a boring bag. You can also add hang tags to boxes and other item to increase their appeal. The great thing about hang tags is that you do not need to worry whether it is going to be compatible or not with all items as they can be attached to almost everything.
Hang Tags Can Be Produced Easily and Cheaply
Hang tags are perfectly suited to businesses of all statures. They are very economical and do not take long to produce. Nowadays, there are online agencies which can print hang tags for you. These agencies will take your order no matter its size. The rates that these agencies charge are very reasonable and will suit the budgetary restrictions of many businesses. You will get your order delivered to you within a maximum of few weeks after placing it. You will not only save yourself money on the production costs but you will also save a lot of hassle if you choose these agencies.
Hang Tags Offer Great Potential for Customization
Unlike other printed material, there are but few restrictions when it comes to customization. Certain basic principles need to be followed apart from which you are given free rein to design your hang tag. These basic principles include making your information readable and keeping your company’s name and logo distinct in the design and so on.
You can use a lot of colors and images if you wish on your hang tag. There are no restrictions regarding the shape of a hang tag. You can make them look quirk and eccentric if you want. You can spread the information in any way you like. Hang tags have two surfaces and you can make full use of both the surfaces.
Guidelines for Making a Good Hang Tag
The message that you are trying to convey through hang tags like sales need to be written in simple terms. Nobody pays wants to read a lot of sentences on a hang tag just to know about the product. Keeping your text to a minimum will help your design have more clarity.
- Specifications Are A Must
Your hang tag will need a little bit of information about the product it has been attached to. However, the information should promote the nicer features of your product. If the product, for example shirts, needs regular cleaning then you should mention the procedure to do so on the hang tag. Remember that the hang tag is used for marketing and as such, the information printed on your hang tags should help that cause.
Larger hang tags have a greater chance of acquiring the attention of your customers by their sheer size. Larger hang tags will also help you get more space for printing information. However, the size of your hand tag should correspond with the size of the product. A hang tag meant for jeans cannot be as big as the ones used for automobiles. Too large hang tags are more prone to tears and creases.
- Numbers Should Always Be Bigger
Your hang tags are going to advertise your products. Sometimes hang tags have the prices of the product printed on them. You should make the size of those numbers quite large so that it can be noticed from a distance. The price of the item can be the deciding factor on whether you make a sale or not. By printing the prices in large font sizes you are actually helping the customer come to a decision faster. This can be more effective if you are having a sale.
Hang tags are useful items but you can make them more useful if you make them perform some other functions. Some companies attach a coupon on the hang tags which will provide discounts and other advantages. You can perforate your hang tags so that it can easily be removed. You may use hang tags as a form for gaining valuable feedback on your products. People can mail the hang tags back to you so that get some perks which will also be useful if you want to increase the number of people on your mailing list.
Hang tags can be great supplements to your existing marketing system. Hang tags can help differentiate your products from that of your rivals’. Printing them will be cheap but the benefits obtained can be tremendous especially for a business which has just started operating.
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