If you want to create business flyers online free, you need to know about a few settings while using a swatch in Illustrator. Knowing the differences between process and swatch color is important in order to get good printing results. You need to choose the right sort of color as it also affects the final costs of the entire printing process.
Various Color Models
Various models can be used for describing the color scheme – LAB, CMYK and RGB. Each of the models has been created for particular purposes and they have some benefits over others. You can convert between the different models directly with the help of software in case of professional ones such as QuarkXPress, Corel software, Adobe Creative Suite software etc.
There are 2 main color models – CMYK which is a subtractive method that is used for printing and based on the use of inks, and RGB or the additive color model which is used for computer displays and depends on the transmission of light. To create business flyers online free, you need to choose the right color model for the job. If you want to print your graphic work, you need the CMYK method. RGB should be chosen for graphic creations that are thought out for the screen.
The process of digital printing does not have the restriction of a single color space which is the case in traditional four processes. A lot of presses can print from the files that contain images which use the CMYK or RGB models. The chances of color reproduction of a certain color space may vary and it might depend on inks, paper or gamut (or the availability of color range). The worst gamut vibrancy of the ink colors might lead to unexpected results if you want to print RGB images in the CMYK form.
RGB is basically meant for screen display and contains a very broad gamut of colors. If you use it for printing, it could be a gamble. If the RGB gamut stays within the CMYK gamut, the image will be printed in the way it was converted. Contrarily, if the RGB gamut goes beyond the destination CMYK gamut colors, it will be contrary to what you had expected.
Process Color or CMYK
When it comes to commercial printing to create business flyers online free the process for printing full color images such as photographs, business cards, brochures, leaflets, and flyers, is based on the CMYK color mode. This method, which considers a mesh of 4 colors cyan, key, yellow and magenta, is known as the four color process. The CMYK model is based on the subtractive method in which the process starts with the white canvas of the paper and concludes with black. By adding one color over the other 3 secondary colors, the result becomes darker and tends to be black.
The place where the 3 inks overlap has almost all incident light subtracted, leading to a weak black color. This poor black can be enriched with a fourth key color, the black, which is added as additional ink.
This is an additive process of reproduction which uses light for displaying colors. Additive primary colors such as red, blue and green beams produce all the other colors. If you combine them, you can produce additive secondary colors:
- Red and Blue makes Magenta
- Blue and Green makes Cyan
- Green and Red makes Yellow
When all the primary lights are combined in equal intensities, you can produce white. The RGB model is highly popular when it comes to graphic design as it is used in computer monitors.
The Printing Methods that Fit the Job
The most common ways through which you can create printer products are digital printing and offset lithography.
Digital Printing: If you need a few copies of graphic products, it is best to opt for digital printing as it features a fixed cost per copy, faster production, modern inks and prints and fair accuracy. It is the closest possible solution for a cost benefit ratio. It is time saving and a lot easier as you need not make plates and expensive color proofs. The process of color mixing in digital printing is automatic and hence this printing method makes sure that it adheres better to the project as there is no need to measure the ink each time. This is why such color proofing is less expensive.
Other than that, you need not produce plates for every little change that is applied to the design. It is the right method to create personalized printing such as letters, flyers, customized advertising or greeting cards. However, with digital printing, the color matching on projects is less accurate than what it is with offset printing.
Offset Lithography: This is a high volume commercial printing technology that is applicable for magazines, newspapers, flyers, stationery, books and brochures. It is based on 4 plates with every plate used for composing the final image representing a color. The result is impressive, sharp and neat. If you are looking forward to create business flyers online free, this is the way you should proceed as the method is very flexible and you are free to experiment with a wide variety of materials, feel the differences between the papers, using metal or plastic surface, print on fabric depending on the available support.
This method is cost efficient as it helps print high volumes easily as preparing the plates could be too expensive if there are only a few of them to be printed. With more volume, you can subsequently lower the costs.
Once you know the type of colors you want for your flyer printing project, you are required to scour your options and check the ones that work the best for you. Make sure that you go for professionals who are experienced in their job because otherwise your work will turn out less than satisfactory. Most printers offer follow up benefits after the flyers are delivered; so make sure you get the best value for your money.